Is it just me or does clever advertising make you smile? Are humans that predictable that we can fall for anything? It is clear that there is big bucks in advertising and marketing. Within advertising and marketing, we can symbiotically use different forms Popular Culture to promote each other - riding on the coat tails of others. Therefore, there is this forever circling of references and as a society we get caught up to spend spend spend! Everyone has their favourites! Let's be honest - beer adults heavily rely on Pop Culture! A special mention goes out to Carlton Draught's "Big Ad". K-mart has recently found a surge in business after their use of popular culture. We won't even touch on the subject of celebrities using their power upon Pop Culture and society - severe case of "Keeping up with the Jones". Clever advertising has everyone wanting Dre earphones and Timberlands at the moment. Seriously the examples are endless. But I just HAD TO the share the below video. With the clever use of popular culture, Air New Zealand has recreated the safety briefing into this funky small film clip. They have sagaciously collected film, actors, musicians, sexy dancers (who are finally appropriately clothed) and of course.... Rugby! All while highlight and promoting the best of their country! This isn't the first time Air New Zealand has used such effective methods, with a Lord of the Rings inspired safety video (https://www.youtube.com/watch?v=qOw44VFNk8Y). Enjoy and let me know what you think!! (Seriously how awesome is the Pug!) ADDED BONUS: Australia's 10 Best Beer Advertisements - just for a giggle: https://www.youtube.com/watch?v=tBPKeGK1zv8 (I will try to ignore the fact that they included Bundy Rum as a "beer" ...heart breaking)
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